2021-12-17

Big health industry ushers in the "era of national demand"

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With the economic progress and the development of the times, people's life is more and more beautiful, and the concept of health is keeping pace with the times. According to international experience, when the country's per capita GDP reaches US $3000, people's health concept and health consumption will make a qualitative leap, and China is coming to the node of such a big health industry, which also means huge business opportunities.
In recent years, the market scale of China's big health industry has maintained stable growth. From 2015 to 2019, the market scale of China's big health industry has increased from 5.2 trillion yuan to 8.1 trillion yuan, and is expected to continue to increase, reaching about 13.4 trillion yuan by 2024.

Change from treatment centered to health centered

On December 6, at the Chongqing International Life Science Summit Forum, Li Lanjuan, a Chinese academician of engineering, said in a keynote speech that the so-called great health is the whole process, comprehensive and all-round care of life around people's clothing, food, housing, transportation, birth, old age and death. It is a process of pursuing not only individual physical and physical health, but also psychological and spiritual health. Affected by the epidemic situation, mature information technology and other factors, online medical services will become a trend in the medical service industry. We should reshape the new pattern of the industry through scientific and technological innovation.

With the in-depth implementation of the national strategy of "healthy China 2030" and the wide application of new generation information technologies such as big data and artificial intelligence, the demand of health care users is accelerating from "disease treatment as the center" to "health as the center", and the service supply is accelerating from "Hospital as the center" to "individual as the center", The competitive situation of the industry has accelerated from "resource competition" to "innovation competition", and the investment of resources has accelerated from "optimal allocation" to "improving quality and efficiency". It can be said that the development of big health industry is realizing a leap from quantitative change to qualitative change.

Song Qinghui, a famous economist, believes that the huge population base, the aging trend and the awakening of people's health awareness will promote the rapid development of the big health industry. Coupled with the epidemic situation, people will further cherish health, and the big health industry has entered the "era of national demand".

"To change the focus from disease treatment to people's health is to move the focus down and the port forward, so that people can get less sick and no complications. It's best not to get sick and die without illness." Zhou Bangyong, vice president of China Health Care Association, pointed out that in the national strategy, health is the highest priority.

Capital chasing

In recent years, affected by the epidemic situation, disposable income, "beauty economy" and other factors, the demand for medicine e-commerce, Internet hospitals, private doctors, light medicine and beauty has gradually increased, and the big health industry has achieved rapid development.

Big health has long been a rigid demand and has increasingly become a "sweet pastry" pursued by the capital market. Giant enterprises such as Ali, Wanda and China resources have also entered the market in recent years. According to the data, there are now more than 230000 healthy elderly care enterprises and more than 5300 smart elderly care enterprises.

In the first half of 2021, there were 26 financing events in the field of Internet health, with a year-on-year increase of 9.0%; The total amount of financing exceeded 11.96 billion yuan, up 1200% from 920 million yuan in the same period last year. According to the investment and financing data report of China's great health in 2020 released by ECOSOC e-commerce research center of www.ecosoc.com, there were 36 financing cases of China's great health in 2020, with a year-on-year increase of 24.13%.

Recently, tianyancha and Baidu finance released the report "new opportunities in the era of great health: pre thinking about future life". According to the report, 52 medical and health enterprises in China have boarded the list of "global top 500 Unicorn enterprises", ranking the second in the world.

Yu Rong, chairman of meinian great health, admitted that with the popularity of the great health industry, in addition to the industries closely related to great health such as medical treatment, health care products and health management, more subdivided industries will be in the ascendant because of the vigorous development of the great health industry.

Online trend of health management

With the popularization of the concept of great health and the general improvement of health awareness, people's health needs have also been upgraded; The trend of fine and online health management has gradually emerged, and the demand for disease prevention and chronic disease management has also expanded significantly.

From the analysis of different application scenarios in the health management industry, daily health management collects physical function data in various ways, quantifies daily life habit data, and forms a complete and specific long-term monitoring demand for personal health files: long-term record of user physical index data and timely remind in case of health crisis.

Compared with traditional cancer detection, cancer early screening is more accurate, convenient and noninvasive, solves multiple pain points of medical services, and becomes a new force of health management. Online diagnosis and treatment connects users and doctors through the Internet, breaks the geographical restrictions of medical resources, improves the convenience of diagnosis and treatment, and solves the pain points of multiple medical services. Chronic disease management, information collection: actively provide patients with a variety of ways to collect, quantify and integrate physical function data. Accurate collection according to the needs of different departments for follow-up and health education.

In recent years, government departments have repeatedly demonstrated their determination to promote health management services and establish a national health management service infrastructure. The health management industry also has a large amount of capital investment. China's health management has gradually entered the integration stage of developing health insurance business, internet medical and other derivative businesses. The scale of China's health management market increased from 248 billion yuan in 2015 to 850.3 billion yuan in 2020, with a compound annual growth rate of 27.9%.

The increase of per capita disposable income, the aging population and the rising prevalence of chronic diseases are the three main factors to promote the development of China's medical and health industry. At the same time, based on the superposition of the management advantages of health management for chronic diseases and sub-health status and the progress of Internet technology, it is predicted that the scale of China's health management market will reach 2189.8 billion yuan in 2025, with a compound annual growth rate of 20.8%.

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